World Driven Trends
The world as a people and consumer are gaining clarity in what their particular needs and wants are, they are becoming less led by the nose and more by the user-friendly online researching tools at their disposal more than ever before in history, google, yahoo, Bing, Consumers, they will not part with their ‘hard earnt cash’ or taking the plunge as in the past, impulsively or frequently without crucial diligence and due cause.
The Easy Sale
The days of easy sell is less likely and in view of greater volume to the internet and digital age, this has also become an educator and beneficial tool to the Consumer
Consumer ‘Informed’ Expectations
Companies now have more of a task to keep the consumer satisfied, focused, or even interested, by the very nature of more online activity comes more choices and less intention to buy unless better benefits and services are on offer.
Hard sale is not going to last in this new terrain, a subtle and intuitive approach will have to take a new level to demonstrate confidences, low risk, and high quality to prospective buyers
Mintel Intuitive Processes
According to Mintel the so-called experts in the research field of what consumers desire and want They Believe their Position is well-placed in this market research to predict the tendencies and therefore future of consumer buying and behavior, also how brands can position themselves in this Needy Market stream area.
Mintel Leads us to believe that how they arrive at their forecasts is derived from new technological breakthrough Drivers, Apparently embedded software, in their systems research platform.
Putting them in a strong and unique position of determining Consumers’ early trends and needs: Well-being, Rights, Value, Identity, Experiences, Surroundings, and Technology.
Embedded Driver Powers:
Mintel’s calculations are claimed to consider this impact and after-effects in changes that are accelerated by the COVID-19 outbreak,
Predicting the subtle shifts in consumers requirements and needs, together with company brand responses that followed:
These Brands and Manufactures will be better educated to reconfigure their positions in the market and set new commerce proofing to accommodate what worldwide and domestic consumers are seeking,
The trend following, and Future Proofing Vision is geared up for the immediate, Now, and coming years.
People’s Voices and Empowerment
Globally Consumers with more interaction, social media groups, and networking, are making their voices heard louder and with reason driving towards better clearer buyer rights, equity, agency, value, and quality.
Natural & Simple Choices Shift
We, Consumers, want the essentials, with a view and focus on choice in possessions that help to define and reassert exactly the value and practical meaning of ownership.
World Alliances Grows
Alliance is a powerhouse position to be part of, and Consumers realize that forging a community with like-minded goals and expectations will best serve the greater good and support each other to a better outcome, This awareness and communal spirit have been shaped during the outbreak of the Covid-19 pandemic.
People, in general, have had time to consider and cogitate their lives, situation and make plans for better times, this mind meld is one that will never be repeated in our generation I expect.
Digital and 3D Existence
Social demobilization, social Physical separation following the covid-19 pandemic, had been the principal factor of the need for alternative interests and activities certainly exponential increased in digital escapism, Fast-tracked supporting technologies have driven the world population of consumers in the direction of online ‘ether’ experiences.
Effects on Health and Well-being
An Acute appreciation of the effect of Current and future Homeworking practices with its impending obvious impact on personal and family life, is a serious growing concern, one that remains prominent in consumers urgent bucket list of priorities, not having any historical guide or similarities, gauging this new shift is a tough cookie to swallow.
Manufacturers and Brands now carry a clear responsibility for the market on balancing the books with a much-needed approach and guideline or rules for consumers.
New Work Attitudes and Spaces
COVID-19 has subtly but significantly shifted consumer awareness of our relationship with the spaces in which we live, accelerating demand for sustainability.
Virtual Reality Dilemmas and Growing Paranoia
The array of benefits in a digitally connected life are considerable however, there is no doubt that long-term effects will redeem unwanted benefits and these relay concerns on how heavy it will impact lives short and long term.
Are We Facing a Paradigm shift our acute awareness of another way of thinking, – our job, our independence, our marriage, relationships, home or lifestyle, even our very surroundings, even more crucially how we define our well being and our health. The signs are everywhere. Even questioning our purpose with greater criticism
Research Indicators on Consumer Food and Drink?
- NATURAL TEAS
- SWEET DAIRY
- SAVOURY DAIRY
According to Reports from Synergy
These reflect the majority of Consumers passion in 2021 towards foods and Taste in flavors
- Home service
- App Software design service
- Digital Marketing
- Home care service.
- Translation service.
- Gardening service.
- Transcribing Service
- Online SEO & Affiliate service
- Estate agency
- Medical courier service
- Online bookkeeping
- Teaching online
- Wellness Training services
- Resource and eCommerce provider
- Computer services/ Repairs
The World as we know it is evolving naturally, economically, strategically, powers, Finances, and Poverty
evermore rapidly than anyone could ever imagine, the catalyst being a pandemic This century will surely remember this exponentially driven learning curve and development that is unprecedented.
New business, ideals, awareness by the public of their value and viability to companies both as a workforce and as a buyer
Companies on the other hand are used to migrate, evolve, adapt and make radical changes to stay alive and prosperous.
what comes next will surprise us all, the intense focus on AI, robotics, VR and AG games, remote surgery and automation is breaking the confines of what we understood or even feel comfortable with but its the way forward it seems, this is definitely the ultimate digital generation
What’s your take on this do you accept what’s inevitable?